Where they are · The places · Element
The uncontested
Places where the segment gathers and no competitor is present.
The part
What it is
These are the cheapest reach available and they are found by looking rather than by buying.
They are usually small, specialist and unglamorous, which is precisely why nobody else is there.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the places
The locations
Where they actually are.
LearnThe concentration
How much of the segment is in each place.
Learn