Established model

Stage-gate

Robert G. Cooper · 1986

Work proceeds in stages separated by decision points where a project can be stopped.

Its place in the frameworkTime CoreProject management

What it does

Each gate asks the same three questions — is it still worth doing, are we doing it well, and what would justify continuing — with criteria agreed before the answer is known. The gate that matters is the one where a project is killed, and its absence is why organisations carry projects nobody believes in for years.

Reach for it when
Where several initiatives compete for the same money and none of them ever ends.
Where it stops
Applied rigidly it is slow and rewards documentation over evidence. Cooper’s own later work loosens the gates considerably for exactly that reason.

Robert G. Cooper, Winning at New Products, Addison-Wesley, 1986.

Why it sits at Project management

Getting defined work done by a date: agreeing what it is, sequencing what depends on what, running it, and ending it properly.

A model is only useful when you reach for it at the right moment. This one answers a question that arises here — so it is filed here, and nowhere else. These are the working areas it serves:

All of Project management

What it touches elsewhere

Nothing in a business is decided on its own. A conclusion reached with this model at Project management lands in these other cores, whether or not anyone follows it there.

Filed at the same place

These answer questions that arise at Project management too. Where they disagree with this one, the disagreement is the useful part.

Elsewhere in Time Core

These are other people’s models, named here so you can go to the source and use them properly. The Omnigoal is not affiliated with their authors and is not endorsed by them; nothing of theirs is reproduced here — no canvas, no diagram, no wording. Each is described in our own words, with the originator credited, because the framework is a place to put thinking, not a replacement for the people who did it. Model names and trademarks belong to their respective owners and are used here only to refer to the work itself.

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