The matching

How comparable the groups are.

The part

What it is

Compared on prior spend, tenure and segment. Where they differ before the programme, they will differ after it for reasons unrelated to it.

Showing the pre-programme comparison is what makes the post-programme comparison credible.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Matched on
Which characteristics were balanced.
Text shared type
Pre-programme difference
How similar the groups were beforehand.
Measure shared type
Adequately matched
Whether the comparison is credible.
Choice shared type