One identity · The customer route · Element
The benefit
What the customer gets from linking.
The part
What it is
Seeing their history, avoiding re-entry, faster support. Concrete and immediate rather than a general improvement.
Where the honest benefit is only to the organisation, uptake will be low and should be expected to be.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.