One identity · The customer route · Element
The uptake
How many actually do it.
The part
What it is
Measured, since low uptake is usually a placement or benefit problem rather than a reluctance problem.
Moving the offer to the moment of benefit typically changes uptake more than any amount of persuasion.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.