One identity · The failure rate · Element
The misses
How often a known customer is not recognised.
The part
What it is
Producing a customer who has been with you for years being treated as a stranger, which is the everyday version of the failure.
Measurable by comparing matched interactions against known customer activity.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the failure rate
The false matches
How often two different people are joined.
LearnThe threshold
How the trade is set.
Learn