The limits · The visibility · Element
The comfort test
Whether the explanation would be comfortable to give.
The part
What it is
If explaining the basis would be awkward, the personalisation is on the wrong side of the line and the explanation is not the problem.
This is the simplest available test and it takes one sentence to apply.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the visibility
The explanation
What the customer is told about why.
LearnThe reception
How customers react to the personalisation.
Learn