The statement · The audience · Element
The group
Who is served, in terms that exclude someone.
The part
What it is
Specific by size, sector, situation or role. The test is whether a reader could tell they were not in it.
Where several groups are served, naming the primary one is more useful than listing all of them.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the audience
The actual customers
Who the organisation actually serves today.
LearnThe not-for
Who the organisation is not for.
Learn