What it rules out · The exclusions · Element
The ruled out
What the vision makes it wrong to pursue.
The part
What it is
Opportunities, markets, customer types, ways of working, or kinds of growth. Specific enough to be recognised when one appears.
Three or four is enough. A long list is a strategy document rather than a consequence of the vision.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Plausible
Whether the organisation could actually have done it, which is what makes the exclusion real.
Choice shared type