Brand personality · The behavioural rules · Element

The judgement cases

What happens when no rule applies.

The part

What it is

Most situations are unwritten. The fallback should be a question rather than a rule — which trait matters most here, and what would that mean?

Naming who to ask is the other half, and it should be someone reachable rather than someone senior.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.