Brand values · The proof · Element
The public form
Where a stranger would find it without being told.
The part
What it is
Proof only counts where it can be reached. A demonstration that lives in an internal decision log supports the value internally and does nothing for the claim.
The gap between what the organisation has done and what can be found is often the cheapest thing to fix in this whole module.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Reachable
Whether someone could find it unaided, which is the only kind that counts.
Choice shared type