Brand values · The proof · Element
The demonstration
The concrete thing that shows the value is real.
The part
What it is
A guarantee that costs something, a price held when it could have been raised, a piece of work turned down, a policy that binds the company rather than the customer.
Specific and dated. A demonstration nobody can point to is an intention, and intentions do not survive being checked.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.