Brand values · The proof · Element

The unproven

The values with nothing behind them yet.

The part

What it is

Kept as a list rather than quietly tolerated. A value with no proof is either work that has not been done or a word that should not have been used, and the two need different decisions.

The absence is sometimes a reporting failure rather than a real one: the organisation does the thing and has never written it down. That is worth checking before anything is dropped.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.