Segment differences · The segments · Element
The audiences
The groups read separately.
The part
What it is
Customers, non-customers, lapsed customers, employees and candidates are the standard five. Partners and investors matter for some organisations.
Each needs a large enough sample to be read on its own, which is what makes segmentation expensive and worth budgeting for.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.