Segment differences · The segments · Element
The behaviour at stake
What the organisation wants each group to do.
The part
What it is
Buy, buy more, return, apply, stay, recommend, invest. The behaviour determines which perception measures matter for that group.
Measuring a segment without knowing what you want from them produces data with no use.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the segments
The audiences
The groups read separately.
LearnThe reachability
How the group is actually reached for research.
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