Shifting perception · The target perception · Element
The current belief
What people believe now, stated in their words.
The part
What it is
Taken from the research rather than characterised internally, because the internal characterisation is usually a softened version.
With the share who hold it, since a belief held by fifteen per cent and one held by sixty are different problems.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.