The target belief

What it should become.

The part

What it is

Realistic rather than aspirational. Moving a belief adjacent to where it is now is achievable; reversing it usually is not.

A target that requires people to hold the opposite of what they hold today is a target that will not be reached in any planning horizon.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Target belief
What the perception should become.
Text shared type
Target share
How many should hold it.
Percentage shared type
Adjacency
Whether this is a shift or a reversal, since only the first is realistic.
Choice shared type