Brand architecture · The relationship rule · Element
The endorsement
How and how prominently the master brand appears.
The part
What it is
Endorsement strength is a spectrum from a small mention to shared naming, and it should be specified rather than negotiated per piece.
It also has to work in constrained contexts, where the endorsement is the first thing dropped.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the relationship rule
The model
The chosen architecture, and why.
LearnThe standalone test
What has to be true for something to be a separate brand.
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