Brand architecture · The relationship rule · Element
The model
The chosen architecture, and why.
The part
What it is
A branded house concentrates investment and spreads risk; a house of brands separates risk and multiplies cost. The choice follows from how different the audiences and promises are.
Most organisations sit somewhere between, which is fine provided the position on the spectrum is deliberate.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.