The standalone test

What has to be true for something to be a separate brand.

The part

What it is

A different audience, a materially different promise, or a need to separate risk. If it is none of those, a separate brand is a cost with no return.

The test should be written before the next launch, because during one it is unwinnable.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Criterion
What must be true to justify a separate brand.
Text shared type
Required
Whether all criteria must hold or any one is sufficient.
Choice shared type
Decides
Who applies the test.
Person shared type