Points of difference · The differences · Element
The three tests
Relevance, deliverability and defensibility, assessed separately.
The part
What it is
Does it matter to them, can we deliver it, and could a competitor say the same? Each has a different remedy when it fails.
The third test is run by substituting a competitor’s name into the claim and reading it again.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.