The positioning statement · The reason to believe · Element
The basis
What the claim actually rests on.
The part
What it is
A capability, an asset, a track record, a structural arrangement, or an external verification. Ranked roughly in that order of durability.
Where the basis is a person or a single customer story, it is fragile and should be recorded as such.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the reason to believe
The verification
Whether the basis has been checked by anyone outside.
LearnThe durability
How long the reason to believe will remain true.
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