Communication · The expectation set · Element

The stated expectation

What the promise explicitly leads customers to expect.

The part

What it is

The literal reading, including the reading a customer inclined to be generous with themselves would take.

Ambiguity here is not neutral: it will be resolved in the customer’s favour at the moment it matters.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.