Keeping it · The trust reading · Element
The reliance
Whether customers actually plan around the promise.
The part
What it is
Behavioural rather than stated: do they order late because they trust the cut-off, do they skip the backup order, do they recommend it on that basis.
Reliance is the strongest evidence of belief and the most expensive thing to lose.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Source
How it was established — behavioural data rather than a survey where possible.
Source shared type