Loyalty · The behaviour · Element
The retention
How many customers are still customers.
The part
What it is
Retention by count and by value diverge, sometimes sharply, and both are worth holding.
This connects directly to the revenue quality work, where the same numbers are read for a different purpose.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Revenue retention
Links to the revenue quality measure, which reads the same data commercially.
Reference shared type