Valuation · The price premium · Element
The comparison basis
What the premium is measured against.
The part
What it is
An unbranded equivalent, a private label, or a competitor with comparable specification. Each is imperfect and each should be stated.
Specification differences are where this measure is usually contested, so recording them removes most of the argument.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the price premium
The premium
The observed price difference.
LearnThe implication
What the premium implies about total brand value.
Learn