Valuation · The price premium · Element
The premium
The observed price difference.
The part
What it is
Expressed in absolute and percentage terms, since one flatters small-ticket categories and the other flatters large ones.
Realised price rather than list price, because discounting frequently removes most of a nominal premium.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the price premium
The comparison basis
What the premium is measured against.
LearnThe implication
What the premium implies about total brand value.
Learn