The implication

What the premium implies about total brand value.

The part

What it is

Premium multiplied by volume gives a floor. Volume and retention effects sit on top of it and are harder to attribute.

Stating it as a floor rather than as the answer is what keeps the number credible.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Annual premium value
Premium multiplied by volume, as a floor on brand value.
Money shared type
Not included
Volume and retention effects that sit above the floor.
Text shared type
Confidence
How much of the premium is confidently attributable to brand.
Confidence shared type