The pain

The specific undesired outcome, obstacle or risk, tied to a step in the job.

The part

What it is

A pain stated generally — “it is inefficient” — cannot be designed against. Tied to a step, it becomes something an offer can address.

Risks belong here alongside costs. A rare outcome that would be severe drives behaviour as much as a frequent minor one.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Pain
The specific outcome, obstacle or risk, attached to where in the job it occurs.
Text shared type
Job step
Anchoring the pain to a step is what makes it addressable rather than atmospheric.
Reference shared type
Pain type
Undesired outcome, obstacle or risk — these call for different kinds of answer.
Choice shared type