Data Core · KPI management · Module

Choosing what to measure

Narrowing to the few measures the organisation is actually run on, balanced across what matters rather than across what is easy to collect.

The idea

How it works

Measures are selected by availability far more often than by relevance. What the systems already produce becomes what the organisation watches, which is a decision made by whoever configured the software.

The number is the discipline. A dashboard of thirty measures distributes attention evenly across things that differ in importance by an order of magnitude, which is the same as having none.

Working with it

In practice

  1. 01

    Start from the decision

    For each candidate, name the decision it would inform. Candidates with no decision are reporting rather than KPIs.

  2. 02

    Include leading measures deliberately

    Lagging measures are easier and arrive too late. At least one measure should move before the outcome does.

  3. 03

    Balance across what matters

    Financial measures alone describe the past. Customer, process and capability measures describe whether it continues.

  4. 04

    Cap the number

    Five to seven at any level. Adding one should require removing one, or the list only grows.

One level in

The components of choosing what to measure

A component is something that exists afterwards which did not exist before — a deliverable or a mechanism, not an intention.

  1. The candidates

    Measures considered, with the decision each would inform.

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  2. The balance

    How the chosen set spreads across financial, customer, process and capability.

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  3. The chosen set

    The few the organisation is actually run on, with an owner each.

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Adding a measure should require removing one. Otherwise the list only ever grows.