Data Core · Reporting · Module

Dashboards

How numbers are presented so that a reader can tell what is normal, what is not, and what to do.

The idea

How it works

A number without a comparison carries no information. Against target, against last period, or against normal variation — one of the three is required for a reader to know whether to care.

The test for every element is whether the reader can name what they would do differently on seeing it. Most dashboard elements fail, and removing them makes the rest visible.

Working with it

In practice

  1. 01

    Show every number against something

    Target, prior period or normal range. A bare figure cannot be interpreted.

  2. 02

    Make the normal range visible

    So that a reader can distinguish a change from a fluctuation without doing arithmetic.

  3. 03

    Remove what nobody acts on

    For each element, ask what a reader would do differently. Elements with no answer come off.

  4. 04

    Design for the decision, not for completeness

    A dashboard containing everything is a dashboard nobody reads.

One level in

The components of dashboards

A component is something that exists afterwards which did not exist before — a deliverable or a mechanism, not an intention.

  1. The comparison

    What each number is shown against.

    Learn
  2. The variation

    The normal range, made visible so changes can be read.

    Learn
  3. The removals

    Elements nobody acts on, and what happened to them.

    Learn

For each element, ask what a reader would do differently on seeing it. Most cannot answer, and those come off.