Direction of growth · The growth split · Element
The quadrants
How much growth is expected from each direction.
The part
What it is
Four directions: more of the same to the same people, new offers to the same people, the same offers to new people, and new offers to new people.
The last is a different kind of bet from the other three and should be funded and staged as one.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the growth split
The basis
What each expectation rests on.
LearnThe concentration
How much of the ambition depends on a single direction.
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