Long term goals · Direction of growth · Component
The growth split
The expected contribution to the ambition from each direction — existing offers to existing markets, new offers, new markets, or genuinely new ground.
The deliverable
What it is
Most growth plans are a mix of directions, and the mix is usually implicit. Making it explicit tends to reveal that the plan depends more on the riskiest quadrant than anyone intended.
The split does not need precision. Rough percentages are enough to make the dependency visible.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The quadrants
How much growth is expected from each direction.
3 attributes: Direction · Expected share · Value
LearnThe concentration
How much of the ambition depends on a single direction.
2 attributes: Largest share · If it fails
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Making the split explicit usually reveals more dependence on the riskiest quadrant than anyone intended. That is the point of doing it.
The other components in direction of growth
The risk rating
A stated view of how proven each direction is for this business, as distinct from how proven it is in general.
LearnThe learning list
What has to be found out before each direction can be relied on — the questions the plan currently assumes are already answered.
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