Long term goals · Direction of growth · Component
The risk rating
A stated view of how proven each direction is for this business, as distinct from how proven it is in general.
The deliverable
What it is
Risk here is specific to the organisation. Entering a new market is routine for a company that has done it four times and a serious bet for one that has not.
The rating is about track record, not about ambition. A direction can be low risk and still be the wrong choice.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The capability gap
What the organisation would need that it does not have.
2 attributes: Missing capability · How closed
LearnThe staging
How an unproven direction is entered in steps rather than all at once.
2 attributes: First commitment · Decision point
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Rate by what the organisation has actually done, not by what it believes it could. The two diverge most on the directions that matter.
The other components in direction of growth
The growth split
The expected contribution to the ambition from each direction — existing offers to existing markets, new offers, new markets, or genuinely new ground.
LearnThe learning list
What has to be found out before each direction can be relied on — the questions the plan currently assumes are already answered.
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