Long term goals · Direction of growth · Component
The learning list
What has to be found out before each direction can be relied on — the questions the plan currently assumes are already answered.
The deliverable
What it is
Every growth direction assumes some knowledge the organisation does not yet have. The list is where those assumptions are converted into questions.
The useful discipline is attaching a method and a date to each. A question with neither will still be unanswered when it matters.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The questions
What is not yet known that the direction depends on.
2 attributes: Question · Weight
LearnThe answers
What was found, and what it changed.
3 attributes: Finding · Answered · What it changed
Learn
Rank by how much rests on the answer. Left unranked, the cheap questions get answered and the load-bearing ones stay open.
The other components in direction of growth
The growth split
The expected contribution to the ambition from each direction — existing offers to existing markets, new offers, new markets, or genuinely new ground.
LearnThe risk rating
A stated view of how proven each direction is for this business, as distinct from how proven it is in general.
Learn