The destination

The stated position, size or condition the organisation is heading for.

The part

What it is

A destination is a state, not a direction. “Grow strongly” cannot be reached; “the reference supplier in our category” can be judged.

The year is part of the statement rather than a footnote, because it is what makes the ambition capable of being missed.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Statement
The destination and the year, in one sentence.
Statement shared type
Target year
When it is meant to have been reached.
Date shared type
Applies to
Which part of the organisation the ambition covers.
Entity shared type