Long-range ambition · The ambition statement · Element
The gap
The distance between where the organisation is now and the destination.
The part
What it is
Stating the gap in the same terms as the destination is what turns an ambition from a slogan into a measurable distance.
It also settles arguments about whether the ambition is bold or modest, which are otherwise conducted on impressions.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.