Integrity · The external read · Element
Customers
What the organisation appears to exist for, judged by what it delivers.
The part
What it is
Customers read purpose from behaviour rather than from statements, which makes their reading the most reliable and the least flattering.
The useful question is comparative: what do they think this organisation cares about that its competitors do not.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.