Quick wins · The candidate list · Element

The audience

Who would notice each candidate if it landed.

The part

What it is

A win nobody was going to notice builds nothing, however real it is. Naming the audience at candidate stage prevents that discovery later.

Different audiences need different wins. What reassures a board rarely energises a delivery team.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.