Strategic themes · The theme set · Element

The themes

Each named line of effort.

The part

What it is

A theme people cannot repeat from memory will not organise anything. The name matters more than it ought to.

Naming them in the organisation’s own language rather than in strategy vocabulary is what makes them usable in ordinary conversation.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.