Attribute · People
Role
A position in the organisation, independent of who currently holds it.
The type
What it is
Roles outlive people. Where a responsibility should survive a departure, it belongs to a role, and the framework should say so rather than quietly re-pointing at whoever inherited the desk.
The distinction matters most in escalation paths and in stakeholder representation, where the point is that somebody always holds the position.
How it is recorded
The position title as the organisation uses it, not a description of it.
Examples
- Head of Finance
- The internal owner for suppliers
- Chair of the board
The usual mistake
Using a role where accountability is meant. Accountability attaches to a person; the role is who fills the seat.
Shared across the framework
Where this type is used
120 places in the framework carry this type. Each names it locally; the definition stays here.
Goal Core31 places
- Name and rolePurpose · Reason for being · The laddering record · ParticipantsNames the people who can reconstruct the argument without the document.
- Internal ownerPurpose · Stakeholder rationale · The stakeholder map · RepresentationThe position that represents this group’s interest.
- Verifiable byPurpose · Stakeholder rationale · Value statement per group · The claimWho could confirm whether it is actually true.
- Asked byPurpose · Alignment · Decision gates · The gateWho is responsible for putting the question.
- Role heldPurpose · Integrity · The external read · LeaversWhere they sat, since the view differs sharply by position.
- Read byShort term goals · Quarterly objectives · The measure per objective · The readingWho is responsible for taking the reading.
- Confirmed byShort term goals · Milestones · Completion criteria · The confirmationWho signs off that the criteria are met.
- AuthorityShort term goals · Milestones · The go / no-go record · Stopping authorityWho can call a stop.
- Delivered byShort term goals · Quick wins · The visibility plan · The channelsWho says it, which affects how it lands.
- Acts on itShort term goals · Leading indicators · The indicator set · The responseWho is responsible for responding.
- Reads itShort term goals · Leading indicators · The tracking cadence · The readerWho takes the reading.
- Receives itShort term goals · Leading indicators · The tracking cadence · The readerWho it goes to if that is someone else.
- Reviewed byLong term goals · Long-range ambition · The ambition statement · The ownerWho tests it annually.
- Change requiresLong term goals · Long-range ambition · The arrival test · The lockWho has to approve a revision to the test.
- Approval requiredLong term goals · Growth horizons · The allocation · The protectionWho must sign off on moving resource out.
- Reviewed byLong term goals · Growth horizons · Measures per horizon · Review rhythmWho conducts it.
- Watched byLong term goals · Assumptions and scenarios · Signposts · The watchWho is responsible for looking.
- Escalates toLong term goals · Assumptions and scenarios · Signposts · The triggerWho is told.
- Depends onTactical goals · Cascade and catchball · The counter-proposals · The conditionsWho else has to act for the condition to be met.
- Owned byTactical goals · Initiatives · The dependency list · The dependenciesWho is responsible for it existing.
- Accepted byTactical goals · Initiatives · The definition of done · The acceptanceWho confirms the conditions are met.
- ResponsibleTactical goals · Ownership · The responsibility split · Accountable and responsibleWho does the work.
- WhoTactical goals · Ownership · The responsibility split · ConsultedThe role that must be consulted.
- WhoTactical goals · Ownership · The responsibility split · InformedThe role being kept informed.
- Escalates toTactical goals · Ownership · The escalation path · The destinationWho receives the escalation.
- Interpreted byStrategic goals · Trade-offs · The exclusion list · The boundaryWho decides edge cases.
- Raised byStrategic goals · Trade-offs · The reasoning record · The dissentWho made the case.
- Reversal requiresStrategic goals · Trade-offs · The reasoning record · The authorityWho would have to agree to lift it.
- Watched byStrategic goals · Horizon and measures · Supporting measures · The guardrailsWho monitors it.
- LevelPurpose · Core values · The price paid · The decision makerHow senior, which shows whether the value has spread beyond leadership.
- LevelPurpose · Core values · The enforcement record · The breachesHow senior, since senior breaches carry disproportionate signal.
Business Core21 places
- Assessor roleHR · Recruitment and selection · The assessment design · The panelDifferent roles notice different things; recording the role makes divergence interpretable.
- Others involvedValue Proposition · Customer jobs and pains · The job statement · The contextUsers, buyers and approvers are frequently different people with different jobs.
- Who carries the riskValue Proposition · Differentiation · The alternative set · The do-nothing caseChange is often blocked by the person who would personally carry the downside.
- ApproverMonetisation · Pricing · The discount policy · The authorityWhich role can approve at this level, not which person.
- Whose timeMonetisation · Margin structure · The cost to serve model · The service costsSenior time and support time cost very differently.
- Supporting roleCore Competencies · Building · The build plan · The peopleWho provides coaching, review or access.
- Primary userBusiness Assets · Asset register · The register · The ownershipWho actually uses it, which differs from who is accountable for it.
- Performed byOperational Systems · Process design · The current-state map · The stepsWhich role does it, which is where handover count comes from.
- From and toOperational Systems · Process design · The current-state map · The handoversWho passes to whom, which is where the queue forms.
- Performed byOperational Systems · Standards and quality · The check points · The checkerWhich role does it.
- ToldOperational Systems · Continuous improvement · The updated standard · The communicationWhich roles were informed.
- LevelPartners · Governance · The meeting rhythm · The cadenceOperational or senior, since these serve different purposes.
- Brought byPartners · Governance · The meeting rhythm · The agendaWhich side presents it.
- Whose timePartners · Value review · The full cost · The management costWhich roles, since senior time is the scarce input.
- FallbackStakeholders · Reporting · The disclosure rule · The deciderWho decides when the first is unavailable, since these arise at inconvenient times.
- Approves spendFinance · Budgeting · The budget · The ownerWho can authorise against it, which may be a different person.
- AudienceFinance · Financial reporting · The reporting pack · The audiencesWho receives it.
- Performed byFinance · Financial reporting · The close calendar · The sequenceWho does it, which is frequently outside finance.
- PerformsCompliance · Regulatory mapping · The requirement translation · The ownersWho actually does the work, which may differ.
- OperatorCompliance · Controls · The control owner · The ownerWho performs it, which may be several people.
- RoleCompliance · Incident response · The response plan · The rolesLead, technical, communications or legal.
Brand Core11 places
- FunctionBrand promise · Deliverability · The operational commitment · The ownersWhich part of the organisation carries it.
- Can authoriseBrand promise · Keeping it · The recovery · The authorityWhich role can act without approval.
- Handled byBrand Identity · Brand personality · The behavioural rules · The situationsWho usually handles it, which is who the rule is written for.
- Written byBrand Identity · Verbal system · The tone of voice · The surfacesWho produces it, which is who the guidance has to reach.
- Who has accessBrand Identity · Consistency · The asset library · The accessWhich groups can reach it, including external ones.
- Who carries the riskBrand Positioning · Frame of reference · The comparison set · The inaction caseWho personally bears the downside of deciding.
- Used byBrand Positioning · The positioning statement · The statement · The usageWho applies it.
- By functionBrand Perception · Segment differences · The internal reading · The confidence gapWhich parts of the organisation are furthest out.
- FromBrand Narrative · Message architecture · The master message · The competing messagesWhich function is pushing it.
- Given byBrand Narrative · The tellers · The variance check · The answersWhich role and level, since variance concentrates by function.
- AuthorityBrand Narrative · Evolution · The fixed parts · The authorityWho can authorise a change to a permanent element.
Vision Core4 places
- Asked ofVision Statement · Reachability · The belief check · The readingWhich group, since leadership and delivery answer differently.
- AttendeeVision Statement · Progress · The review · The attendanceWho takes part.
- AuthorityVision Statement · Progress · The revision trigger · The authorityWho can authorise a revision.
- RoleMission Statement · Recognisability · The reading · The participantsWhich job, since answers vary sharply by function.
Market Core17 places
- FunctionCompetitors · Monitoring · The owner · The personWhere they sit, since proximity to decisions matters.
- Must consultTarget Audience · The profile · The situation · The constraintsWho else has to agree.
- RoleTarget Audience · The profile · The decision · The rolesUser, buyer, approver, influencer or blocker.
- Whose timeTarget Audience · Segment value · The acquisition cost · The time costWhich roles, since senior time is scarce.
- Whose timeTarget Audience · Where they are · The cost to reach · The effort costWho has to do it, since it is rarely delegable.
- ParticipantCustomer Journey · The buying stages · The people · The participantsWhich role.
- Can stop itCustomer Journey · The buying stages · The people · The stoppersWhich role has a veto.
- Recorded byCustomer Journey · Drop-off · The reasons · The internal reasonWho logged it.
- Champion roleCustomer Journey · What moves people forward · The people · The championWho typically champions it.
- Sceptic roleCustomer Journey · What moves people forward · The people · The scepticWho typically objects.
- Second relationshipCustomer Journey · What moves people forward · The people · The champion riskWho else could carry it.
- Used byCustomer Journey · Attribution · The model · The useWho acts on it.
- Whose timeMarketing Channels · Channel economics · The loaded cost · The managementWhich roles, since seniority matters.
- FunctionContent Type · The formats · The inventory · The producersWhich part of the organisation it comes from.
- Reader roleContent Type · Job per format · The job · The audienceWhich role within that audience.
- Performed byContent Type · Production · The steps · The sequenceWho does it.
- Whose timeSales Channels · Channel performance · The management cost · The timeWhich roles, since senior time is the scarce input.
Data Core8 places
- At levelKPI management · Choosing what to measure · The chosen set · The setWhich level of the organisation watches it.
- AttendeesKPI management · The review · The rhythm · The forumWho is present.
- Current recipientsReporting · What gets reported · The purpose · The requesterWho receives it now.
- RecipientReporting · Distribution · The route · The recipientsWho receives it.
- FunctionData Governance · Ownership · The owner · The personWhere they sit, which should be the using function.
- Used byData Governance · Definitions and lineage · The definition set · The local definitionsWhich team uses the local version.
- NotifiedData Governance · Definitions and lineage · The change process · The notificationWho was told.
- RoleData Governance · Access · The permissions · The grantsWhich role holds the access.
Omni Core11 places
- Performed byCustomer Journey Mapping · Mapping the journey · The internal activity · The visibleWhich function does it.
- PersonCustomer Journey Mapping · Mapping the journey · The invisible parts · The others involvedWho else is involved.
- AffectsCustomer Journey Mapping · Redesign · The internal requirement · The requirementWhich function.
- SpansCustomer Journey Mapping · Redesign · The internal requirement · The authoriserWhich functions they have authority over.
- Held byCustomer Feedback · Gathering it · The unsolicited · The sourcesWhich function receives it.
- ReaderCustomer Feedback · Reading the signal · The verbatim sample · The readersWho reads the sample.
- OwnerCustomer Feedback · Routing · The destinations · The mappingWhich function can act on it.
- Can escalateCustomer Support · Escalation · The trigger · The authorityWho has the authority.
- ParticipantUI and UX Optimization · Understanding use · The observation · The sessionsWho was observed.
- SeniorityPersonalization · The limits · The reasoning · The ownerWhether they can decline a business case.
- OwnersOmnichannel Integration · The seams · The seam list · The boundaryWhich functions sit on each side.
Time Core17 places
- RelationshipProject management · Defining the work · The definition of done · The acceptorWhether they will own or use the result.
- FunctionProject management · Closing · The handover · The receiverWhich part of the organisation.
- HolderMarket Timing · Market readiness · The existing spending · The budget holderWhose budget it is.
- FunctionMarket Timing · Signals to watch · The watcher · The personWhere they sit.
- Who would see itGolden Opportunities · Recognising them · The pattern · The blind spotsWhich function encounters it first.
- Groups awareGolden Opportunities · Recognising them · The route · The awarenessWhich functions know about it.
- LevelGolden Opportunities · Qualifying · The authority · The levelsWho can decide.
- Escalates toGolden Opportunities · Qualifying · The authority · The escalationWho decides above the limit.
- Held byGolden Opportunities · Capacity to act · The authority · The standing authorityWho holds the authority.
- Applied byContingency Planning · Slippage · The ratio · The applicationWho does the adjustment.
- ConsultedContingency Planning · Decision points · The decision · The deciderWho is heard first.
- ConsumesYear Wheel · The cycle · The operating cycle · The loadWhose time it takes.
- FunctionYear Wheel · Load across the year · The real capacity · The baselineWhich team.
- Falls onYear Wheel · Load across the year · The committed load · The tailWho carries it.
- Which functionYear Wheel · Load across the year · The over-commitment · The gapWhere the pressure falls.
- AttendsYear Wheel · The review rhythm · The cadences · The frequenciesWho is in the room.
- RequiredYear Wheel · The review rhythm · The adherence · The attendanceWho needs to be there.
Every attribute type in the framework is listed in the attribute library.