Tactical goals · Initiatives · Component
The initiative brief
One page: what it is, what exists at the end, and which goal it serves.
The deliverable
What it is
The brief exists to make an initiative startable by someone who was not in the conversation that produced it. If it needs a meeting to explain, it is not finished.
The most common failure is naming the initiative after a desired state rather than a piece of work. “Improve satisfaction” cannot be completed; “rebuild the onboarding sequence” can.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The boundaries
What is inside the initiative and what is explicitly not.
2 attributes: Included · Excluded
Learn
If the brief needs a meeting to explain, it is not finished. That is the test, and it is a strict one.