The context

What their working situation is.

The part

What it is

What they are responsible for, what they are measured on, and what a normal week contains.

Assembled from interviews rather than assumed, because the internal assumption is usually a flattering caricature.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Segment
Which segment this persona sits inside. A persona without one is a character rather than a type.
Reference shared type
Responsible for
What their job actually covers.
Text shared type
Measured on
What they are judged by, which predicts their priorities.
Text shared type
Source
How this was established.
Source shared type