Capability comparison · The evidence · Element
The direct evaluation
Whether anyone has actually used the competitor’s product.
The part
What it is
Remarkably often nobody has, in organisations that discuss the competitor weekly.
A trial, a purchase or a customer walkthrough costs almost nothing and corrects several years of accumulated assumption.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.