Reading their strategy · The inferred intent · Element
The assumptions
What they must believe for their behaviour to make sense.
The part
What it is
Reasoned backwards from what they do. If they are investing heavily in a segment, they believe something about it.
Where their belief conflicts with your evidence, one of you is wrong, and establishing which is worth doing carefully.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the inferred intent
The goal
What they appear to be trying to achieve.
LearnThe constraints
What they cannot do, and why.
Learn