Reading their strategy · The inferred intent · Element
The constraints
What they cannot do, and why.
The part
What it is
Existing customers, channel commitments, technical architecture and investor expectations all limit what a competitor can do regardless of intent.
A constraint they cannot escape is more durable than any advantage you could build.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the inferred intent
The goal
What they appear to be trying to achieve.
LearnThe assumptions
What they must believe for their behaviour to make sense.
Learn