Reading their strategy · The signals · Element

The moves

Pricing changes, partnerships, acquisitions and launches.

The part

What it is

Each is a decision with a cost, which makes it a stronger signal than a statement.

Acquisitions are the clearest: what a competitor buys says what they could not build and intend to have.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.