Competitors · Reading their strategy · Component
The signals
Hiring, investment, pricing moves and withdrawals — the observable behaviour that describes a competitor’s intent.
The deliverable
What it is
What a competitor publishes is written for customers and investors. What they do is written for nobody, which makes it considerably more informative.
Hiring is the most under-used signal available. Role types, volumes and locations describe the next two years more accurately than any announcement.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The hiring
What roles they are recruiting for, in what volume and where.
3 attributes: Role pattern · Volume · Location
LearnThe moves
Pricing changes, partnerships, acquisitions and launches.
3 attributes: Move · Date · What it implies
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Hiring in a new geography precedes entering it by six to twelve months, and it is published.
The other components in reading their strategy
The inferred intent
What they appear to be trying to become, and what they must believe about the market for their behaviour to make sense.
LearnThe prediction
What is expected next, recorded so the reading can be checked — because an unchecked inference is a story.
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