Seasonal moments · The audience calendar · Element
The receptivity
What the audience is receptive to at each point.
The part
What it is
A budget-setting period makes people receptive to arguments about next year and unreceptive to anything requiring action now.
The quiet periods matter too: they are when longer, more considered content is actually read.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the audience calendar
The fixed points
The recurring dates that structure their year.
LearnThe source
How the calendar was established.
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