Seasonal moments · The audience calendar · Element
The fixed points
The recurring dates that structure their year.
The part
What it is
Budget setting, renewals, reporting deadlines, conferences, quiet periods. Each shifts what the audience is thinking about.
Some are legally fixed and identical for everyone in a sector, which makes them highly competitive and highly predictable.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the audience calendar
The receptivity
What the audience is receptive to at each point.
LearnThe source
How the calendar was established.
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